Cookie Policy

What are cookies?

A cookie is a data file or text file that websites store on your computer for them to recognize the computer the next time you visit the site. Cookies are sent back and forth between your browser and a web server and contain information such as:

• shopping cart content (e-trade)
• whether a user is logged on
• how the website is used

A cookie is a passive file and cannot spread computer viruses or other malicious programs. Most often, they help analyse how the website is used for the web editor to improve the user experience. In several cases, cookies may be required to provide a service.

Some cookies are deleted when you close your browser (session cookies). Others remain on your device until they expire, or you delete them from your cache (persistent cookies or tracking code) and enable us to remember things about you as a returning visitor.

In addition, one usually distinguishes between first-party cookies and third-party cookies. First-party cookies are deposited by the website visited by the user. Third-party cookies are provided by a third party who has items embedded on the website visited by the user.

Cookies on www.borgautomotive.com

At borgautomotive.com we primarily use cookies for web analysis to optimise the experience of the website for the users. Cookies are set to detect inaccuracies on the site, such as dead links and accessibility errors, and to analyse how the site is used.

Strictly Necessary Cookies

These cookies are essential to enable you to move around the website and use its features.

Performance Cookies

We use third party services such as Google Analytics to collect anonymous information on how people use our Website. The cookies help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation. The data stored by these cookies never shows personal details from which your individual identity can be established. This information is aggregated to determine number of visits, average time spent, pages viewed, etc. More information about the way Google processes your information is here.

Functionality Cookies

These cookies remember choices you make such as the country you visit our website from, language and search parameters such as size, colour or product line. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Web beacons

Some of our Web pages may contain electronic images known as Web beacons (sometimes known as clear gifs) that allow us to count users who have visited these pages. Web beacons collect only limited information which includes a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides. We may also carry Web beacons placed by third party advertisers. These beacons do not carry any personally identifiable information and are only used to track the effectiveness of a campaign.

Deletion of cookies and more information about cookies

Some cookies are deleted when you close your browser (session cookies). Others remain on your device until they expire, or you delete them from your cache (persistent cookies or tracking code) and enable us to remember things about you as a returning visitor.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies. The help option on the toolbar of most browsers will also tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please bear in mind that some personalised services may not be available if you choose to disable cookies.

Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site; unless enabling cookies again.

To find out more about cookies please visit: www.allaboutcookies.org or see www.youronlinechoices.eu which contains further information about behavioral advertising and online privacy.

Why does BORG Automotive inform about this?

Cookies are used to collect information about Internet users' behavior. Although this is most often done to give the user a better experience or is technically necessary to use a solution, the user must be given information that it is happening and be able to avoid it in the future.

All Danish websites are obliged to inform about which cookies are deposited on the user's equipment. The information must be in accordance with "Directive 2002/58/EC of the European Parliament and of the Council of 12 July 2002 concerning the processing of personal data and the protection of privacy in the electronic communications sector".