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Vision, Mission & Values

Our vision:

To provide the best customer experience becoming a preferred partner.

Our mission:

To give new life to vehicles by providing responsible automotive solutions.

Our Values

For more than 45 years, we have worked to bring you the best remanufactured OE matching automotive parts in the European aftermarket. This has been made possible through our strong foundation of core values.

At BORG Automotive Group, we believe in value-driven leadership. We operate in a flat organization, where our values empower all of us to act and make independent decisions proactively rather than reactively.

Our values define how we do business, and all our actions to reach our strategic goals are based on these values.

We are building the company on a foundation consisting of 5 values, and we strongly believe that building success in the future depends on competent and responsible people, interdependent and transparent in relations, striving for continuous improvement. - Kim Kruse, CEO

    Competence is a requirement to recognise business goals and to achieve team success. Profound knowledge, innovation, imagination, personal development and understanding of “the human factor” are tools to realise business goals and team success.

    We employ passionate people with personal and professional integrity, reliable and trustworthy, proud of and always ready to account for and explain own actions. We strive to meet customer expectations, using resources wisely.

    Understanding interdependency creates unlimited organisational power. Teamwork is the dynamic and agile organisational frame, which allows for a self-managed effort, where diverse skills and abilities are used for common success.

    Access to relevant information is vital for common success. Information should be easily accessible, simple and easy to understand. Unclear or ambiguous information leads to wrong decisions, waste and confusion.

    The idea of improving the organisation’s capabilities by way of systematic continuous improvements is our foundation for victory. This process and approach involve everybody, regardless of status and function.